1) Engage your Audience: Incorporate fun and informative content that your clients will want to read and in turn, forward on to their friends (that IS how you spread the word about your studio, right?). Some examples of unique content that works for my clients include: interview with a featured teacher and student of the month, recipe of the month, yoga pose or exercise of the month. The list goes on and on! The odds of one of your clients forwarding your newsletter on to their friends when you incorporate something they find interesting (such as a great new recipe) is much higher than them forwarding your email if its full of the same blah, blah, blah and sales pitches they get from everyone else.
2) Brand Your Business: It's important to establish a strong brand identity early on at your studio. Whether that's a unique logo or bold studio colors, you need to choose elements that stand out to your clients and help them remember you over the competition. Your email newsletters should also incorporate these same elements. I always design an email template for my clients incorporating their studio colors, fonts and logo which also conveys that studio's unique personality. I then use this template for every email we send out. Remember, consistency is KEY! You want your clients to immediately recognize your email as yours (and not some other studios or junk mail) every time you send one out to them.
3) Use Your Subject Line to Your Advantage: Many studios label their newsletters simply as "January News" and so on. These vague subject line titles do not make your clients want to open your emails, which is then a total waste of your efforts. Instead, use that Subject Line to YOUR advantage and choose something catchy that is going to entice your clients to open your emails. Try promoting an upcoming event such as a special workshop or guest teacher, or a sale or raffle you are having at the studio. Be creative and use that to your advantage over other studios who are doing the bare minimum.
Now go and USE these tips to create your BEST Email Marketing Newsletters yet! If you get stuck and need help, don't hesitate to email the experts at Om Shanti Marketing - we've got you covered!